Hi, I'm Dimitri!

a.k.a. 'dhadji', I'm a London-based, Lead Digital Product Designer, currently designing the future of health and wellbeing at Healf and Voy before then. I have 8 years of UX/UI experience working on all kinds of exciting features, products and services for B2C startups and businesses in the tech sector, like:

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An industry first for VOY

Reducing dose-related operational costs by ~£310K / month, with a simple, yet intelligent GLP-1 dose management feature

UX / UI / Usability Testing / Mobile / Web

A retention redeemer for MANUAL

Strategically revamping an ancient feature, boosting M9 retention for MANUAL's hair loss customers by +20%

UX / UI / User Testing / Data Analytics / Retention

A growth hack for GoHenry

Designing a payments feature used by over 100,000 GoHenry teens to send and request money to and from friends and family.

UX / UI / User Testing / Personas / Wireframing / Data Analytics

A swish design system for Atlas

Building a new and improved website and design system for Atlas to help organically attract tenants, reducing their agency referral fees by £50K year-on-year.

Client Based / Design System / Design for Web / UI

A kids crypto app for Pigzbe

Redesigning Pigzbe's chore feature architecture from start to finish.